The new color-coded system includes red (first class), blue (business class), and green (coach class).
“One cohesive, future-forward look makes Amtrak instantly recognizable no matter what train is on the tracks, and with colors appearing near boarding doors—wayfinding will be a breeze,” the company said in a release.
This, Amtrak says, is just one of the many steps the company is taking to “deliver a world-class passenger rail experience, which aims to encourage even more customers to reimagine their approach and retrain travel.”
According to Amtrak, the company achieved “remarkable growth, set new ridership records, expanded services, and made significant infrastructure investments.” This includes investing $4.5 billion into major infrastructure projects and achieving an all-time ridership record with 32.8 million customers. These efforts, the company says, support Amtrak’s goal of doubling ridership to 66 million by 2040.
With “historic investments, transformative projects, and a renewed commitment to customer service,” Amtrak says it is building new bridges, tunnels, trains, and more to “deliver a world-class passenger rail system. These efforts aim to further increase the demand for train travel while strengthening connections between communities and driving economic growth,” the company said.
Amtrak will soon introduce its Phase VII, which, the company says, “seamlessly adapt to various train car designs” —some featuring full body-paint, and others stainless steel with areas of graphic treatment. As part of Amtrak’s regular livery renewal, existing trains will be updated with Phase VII for “a more consistent and unified look across its fleet,” the company noted.
