According to Blue Yonder, Watco has been using the company’s Dynamic Price Discovery to offer real-time market rates to mutual customers using Blue Yonder’s transportation management solutions. This, the company says, has enabled a “real-time turnaround of spot quotes with guaranteed capacity to meet and exceed customer requirements.”
One such shipper achieving high returns through the collaboration between Watco and Blue Yonder is Bayer CropScience LP. As part of its digital transformation efforts, the global agricultural company deployed Blue Yonder transportation management solutions, including Dynamic Price Discovery. After matching with Watco through the solution, more than 80% of its loads that Bayer CropScience has booked with Watco in 2024 went through Blue Yonder Dynamic Price Discovery.
“At Watco, we’re always looking for ways to better serve our shipper customers, and Bayer CropScience is a perfect example of how we are helping them achieve their business objectives,” said Stephanie Mize, Branch Manager – Logistics, Watco. “Participating in Blue Yonder Dynamic Price Discovery allows us to help shippers, like Bayer CropScience, overcome disruptions and meet growing customer expectations while also enabling our business to increase operational efficiency.”
“By providing real-time visibility and data-driven insights, Dynamic Price Discovery enables shippers, carriers and logistics service providers to benefit from optimal pricing, guaranteed capacity and a streamlined booking process,” said Warren Rojas, corporate vice president, Global Logistics Service Providers, Blue Yonder. “We’re excited to offer this innovative solution to help organizations increase customer service levels and resilience in today’s volatile market.”




