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Supply Side: Stucki, STV

Rail components and services provider A. Stucki (Stucki) launches a newly designed website. Also, STV promotes Aaron Jones to Vice President of Media, Communications.

Stucki

Stucki recently announced the launch of its newly redesigned website, which has been in development for more than a year and offers “a bold new look, improved navigation, and fast, easy access to information about Stucki’s products and services.”

“This is an exciting and important step for our company,” said Stucki CEO Ron Port. “Two years ago, we began to consolidate our subsidiary businesses under the Stucki name, and now our website represents that unified identity with a comprehensive visual presentation of our brands.”

The site features Stucki’s full portfolio of rail and infrastructure solutions for freight cars, locomotive parts and services, and maintenance of way. A range of technical resources is available, including product descriptions and literature, and information about industry certifications and approvals.

A new feature includes quote basket functionality, which enables visitors to request quotes on multiple items for “a faster, more efficient experience.”

Updated employment listings and an online newsroom round out the site’s main features.

“We designed the site with our customers in mind, making it easier to find the products and services they need and connect with our teams at every location,” said Port.

STV

STV on March 3 announced the promotion of Aaron Jones, APR, to Vice President of Media on the communications team. He will oversee the media team, which includes earned, paid and social media, as well as video content production. As part of this new role, Jones will co-lead the communications team’s AI transformation to “strengthen STV’s brand and support its long-term growth.”

Aaron Jones, APR, VP of Media, STV.

In three years at STV, Jones has “driven the strategies that have doubled STV’s social media audience, doubled its share-of-voice among competitors and generated nearly three billion earned media impressions,” the firm noted. He has also advanced major enterprise-wide initiatives, including launching STV’s rebrand, delivering its new award-winning website, bolstering STV’s executive communications strategy and supporting the development and dissemination of the firm’s new 3-year Strategic Plan.

“Aaron understands how modern communications teams can drive business outcomes. He brings a unique ability to combine creative storytelling with data-driven marketing strategy,” said Beth Miller, Head of Communications at STV. “Because of his leadership, curiosity and rigor, the stories about how STV makes communities better will continue to reach more clients, more community stakeholders and more talent as the company grows.”

Jones brings more than a decade of expertise in PR, digital marketing strategy and executive communications with experience across corporate, agency and nonprofit sectors. He holds a BA in Communications from the University of Technology, Sydney (UTS) and earned his Accreditation in Public Relations (APR) from the Universal Accreditation Board in the United States.